Sales Enablement Training Outline

# [Product/Feature Name] Sales Training

## Product Overview
[What the product does in one sentence]
Key value proposition: [Main benefit]

## Target Customer
- Industry: [Target industries]
- Role: [Target buyer roles]
- Pain Points: [What problems they have]

## Key Features & Benefits
### Feature 1: [Name]
- What it does: [Description]
- Customer benefit: [Value to customer]
- Talking point: "[What to say]"

### Feature 2: [Name]
- What it does: [Description]
- Customer benefit: [Value to customer]
- Talking point: "[What to say]"

## Competitive Positioning
vs [Competitor 1]: [Our advantage]
vs [Competitor 2]: [Our advantage]

## Common Objections
Objection: "[Objection]"
Response: "[How to respond]"

Objection: "[Objection]"
Response: "[How to respond]"

## Pricing & Packaging
- [Tier 1]: [Price] - [What's included]
- [Tier 2]: [Price] - [What's included]

## Demo Flow
1. [Opening - hook them]
2. [Show key feature 1]
3. [Show key feature 2]
4. [Call to action]

## Resources
- Demo environment: [Link]
- Sales deck: [Link]
- Case studies: [Link]

Filled Example: CloudSync Pro

# CloudSync Pro Sales Training

## Product Overview
CloudSync Pro automatically backs up and syncs files across all devices in real-time.
Key value proposition: Never lose a file, access anywhere, instant sync.

## Target Customer
- Industry: Professional services, creative agencies, law firms
- Role: IT Directors, Operations Managers, Business Owners
- Pain Points: Lost files, version confusion, remote work challenges

## Key Features & Benefits
### Feature 1: Real-Time Sync
- What it does: Files sync instantly across all connected devices
- Customer benefit: Teams always work on the latest version
- Talking point: "Your team will never email files back and forth again"

### Feature 2: Version History
- What it does: Keeps 30-day history of all file changes
- Customer benefit: Recover accidentally deleted or changed files instantly
- Talking point: "It's like an undo button for your entire file system"

## Competitive Positioning
vs Dropbox: 3x faster sync speed, better enterprise security
vs Google Drive: Native desktop experience, works offline

## Common Objections
Objection: "We already use [competitor]"
Response: "Many clients switched from [competitor] because of our faster sync speeds. Would you like to see a comparison?"

Objection: "It's too expensive"
Response: "Let's calculate the cost of lost productivity from your current solution. Most clients see ROI within 60 days."

## Pricing & Packaging
- Starter: $10/user/month - Up to 10 users, 100GB
- Business: $20/user/month - Unlimited users, 1TB, admin controls
- Enterprise: Custom - Unlimited storage, SSO, dedicated support

## Demo Flow
1. Show the file sync happening in real-time between two devices
2. Demonstrate version history recovery
3. Show the admin dashboard and controls
4. End with: "Ready to start your free trial?"

## Resources
- Demo environment: demo.cloudsync.io
- Sales deck: drive.company.com/sales-deck
- Case studies: cloudsync.io/customers