AI Explainer Video Maker

Audience: Prospective buyers who recognize the problem but do not yet understand the product.

Best source: Use an approved product brief, current product page, or concise prompt built from validated positioning.

Narrative structure: Open with one costly or frustrating workflow, show the mechanism in three consequential steps, demonstrate the changed outcome, add one defensible proof point, and close with a single evaluation action. Avoid a tour of every feature. A product explainer is a causal story about how a result becomes possible.

Golpo setup: Use Canvas Technical, Editorial, or Modern Minimal for a composed B2B treatment. Add real interface screenshots when the product experience itself is evidence. Put palette and label rules in Video Instructions, and use Script Mode when claims have been approved.

Audience: Existing users, customers, or prospects evaluating one newly available capability.

Best source: Start from release notes, product documentation, availability details, and the approved launch message.

Narrative structure: Name the old limitation, introduce the new capability, walk through one representative use, state who has access and any prerequisites, then show the result. A feature launch should not retell the entire company story. The viewer needs to understand what changed, why it matters, and what to do next.

Golpo setup: Insert current screenshots or a short screen recording for steps that must be literal. Use generated scenes for context, before-and-after comparisons, data flow, and the benefit. Keep the final availability language in the exact script.

Audience: New employees who have limited organizational context and many competing pieces of information.

Best source: Use the current handbook, approved onboarding checklist, responsible owner, and links to the systems employees must use.

Narrative structure: Explain why the task or norm matters, where it begins, the required actions, one common exception, and where completion is recorded. Break a large onboarding program into short modules instead of compressing every policy, benefit, tool, and cultural message into one video.

Golpo setup: Sketch works well for approachable orientation; Canvas is useful for system maps and role diagrams. Use the real leader’s voice through Own Narration when personal welcome matters. Add captions and ensure the video is usable asynchronously.

Audience: Employees, partners, or contractors responsible for performing an approved behavior.

Best source: Use the signed-off policy and a reviewer authorized to interpret it. Mark mandatory statements, warnings, exceptions, and escalation paths.

Narrative structure: Present the triggering situation, required actions in order, prohibited actions, the most likely decision point, and the escalation route. Use scenarios to test the rule, but do not invent exceptions or soften mandatory language. The video should make correct behavior easier without replacing the source policy.

Golpo setup: Use Script Mode for exact wording and diagram the decision path. Video Instructions can keep warnings visually consistent. For regulated content, retain the approved script and final version as part of the review record.

Audience: Operators who must complete a repeatable task correctly and recognize the common failure states.

Best source: Use the current SOP, the real tools or interface, and observations from someone who performs the work.

Narrative structure: Identify the trigger, prerequisites, ordered actions, checkpoints, most likely exception, escalation, and definition of done. Do not spend the opening on organizational history. Put safety and quality gates at the point where the operator needs them rather than in an afterthought at the end.

Golpo setup: Insert screenshots or screen recordings where the exact control matters. Use a split layout for process plus presenter when a trainer should remain visible. Break long procedures into modules with clear titles and ownership.

Audience: Learners encountering one concept, mechanism, question type, or worked example.

Best source: Use the learning objective, approved curriculum, textbook or research source, and the misconception the lesson should correct.

Narrative structure: Begin with the motivating question, give a short answer, build the mental model, work one representative example, address one misconception, and recap. A list of facts is not a lesson. The explanation should reveal a relationship the learner can use on the next problem.

Golpo setup: Sketch can build ideas progressively; Canvas Technical or Illustration can support more complex scenes. Use a teacher’s Own Narration or Picture in Picture when presence improves trust and motivation. Add on-screen terms only when learners need to retain them.

Audience: Sales representatives who need a repeatable way to explain value, differentiation, and proof.

Best source: Use current positioning, a validated discovery framework, product truth, customer evidence, and approved competitive language.

Narrative structure: Start with the buyer situation, connect the friction to the product mechanism, add one proof point, handle one priority objection, and end with the question or action the representative should use. The video should help a seller conduct a better conversation rather than replace discovery with a slogan reel.

Golpo setup: Create a core version for the team, then use Own Narration or Picture in Picture for a personalized opening. Insert a real chart, customer quote, or workflow only when rights and context are clear. Keep claims in Script Mode if legal approval is required.

Audience: Employees or stakeholders who need the decision, rationale, impact, and next action directly from leadership.

Best source: Use the approved executive brief, current numbers, decision owners, timeline, and a real recording when tone or identity matters.

Narrative structure: State the decision early, explain the context and evidence, identify what changes and what stays stable, name the affected groups, set the next action, and close with accountability. Avoid burying the message beneath ceremonial opening remarks or unexplained operational shorthand.

Golpo setup: Own Narration preserves the leader’s actual delivery. Picture in Picture can keep the leader visible while timelines, priorities, and diagrams appear beside them. Canvas Editorial or Modern Minimal can produce a restrained visual layer.

Audience: Leaders, a board, regulators, or other authorities evaluating performance, variance, risk, and action.

Best source: Use approved reporting data, defined periods, finance-owned calculations, and language reviewed by the responsible authority.

Narrative structure: Lead with the headline result, separate recurring from one-time drivers, explain the largest variance, show the forward risk range, and request one decision or acknowledgment. Do not narrate every cell of a table. The video should make the relationship among result, driver, implication, and action easier to understand.

Golpo setup: Insert audited charts instead of generating approximations. Keep the CFO visible through Picture in Picture when accountability matters, or use Own Narration with a diagram-led Canvas treatment. Use Script Mode for exact numerical language.

Audience: A customer trying to resolve one recognizable issue without unnecessary effort.

Best source: Use current help content, actual interface states, known prerequisites, and the approved escalation route.

Narrative structure: Repeat the symptom in the customer’s language, verify prerequisites, demonstrate the shortest safe resolution path, show what success looks like, and provide an escalation option. One video should not list every possible fix for several unrelated problems.

Golpo setup: Use real screen captures for settings and buttons. Generated scenes can explain why the issue happens, how information flows, or when the customer should stop and contact support. Short format and clear labels matter more than visual novelty.

Audience: A non-specialist or adjacent specialist who needs the question, method, result, limitation, and implication.

Best source: Use the actual paper, approved report, technical architecture, or data source—not a secondary summary alone.

Narrative structure: State the question, explain the method or system boundary, present the principal result, distinguish correlation from causation, identify limitations, and end with the cautious implication. Visualize relationships, flows, comparisons, and uncertainty rather than turning the video into a sequence of scientific stock images.

Golpo setup: Canvas Technical is a strong starting point for diagrams and data flow. Insert published figures only when licensing and legibility are appropriate. Use a controlled script for terminology and numbers, and add pronunciation guidance for names or specialized terms.

Audience: Curious viewers who need a clear promise quickly and will leave if the middle repeats the setup.

Best source: Use a researched outline, approved script, creator narration, and a defined visual motif or example.

Narrative structure: Open with a specific tension or question, promise the answer, escalate through evidence or examples, resolve the opening, and invite one relevant next video or action. A strong title cannot compensate for a script that delays the answer or repeats general claims.

Golpo setup: Use Own Narration to preserve the creator’s real performance and Picture in Picture when face presence helps. Mix generated explanation with authorized screenshots, clips, charts, or photos. Choose horizontal or vertical orientation based on destination rather than cropping later.